Brit Biscuits Hit Aussie Shores

The launch of UK brand, McVitie’s Digestives, in Aussie supermarket, Coles, needed a fitting campaign.

Client

McVitie's & Coles

Category

Retouching

Date

November, 2020

Credits

Creative Direction: Chris Kiprovski, TRUE

A magazine spread from a McVities ad

McVities Milk Chocolate Digestives biscuits on a blue background

McVities Original Digestives biscuits on a blue background

McVities Dark Chocolate Digestives biscuits on a blue background

A mockup of two phone screens showing social media posts, on a blue background